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The Windows Vista Logo Program June 5, 2008
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The goals of the Windows Vista Logo Program are to: Communicate to customers that Certified for Windows Vista products provide superior experiences with their software, photos, music, videos, and online communications. Help customers easily identify software and devices that have been tested for compatibility with Windows Vista. Enable your company to differentiate your unique offerings while giving customers confidence in the products they choose.
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Simplicity is at the heart.
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The Journey Impulse to Purchase Research Process One purchase leads to the next –Notebook –Wireless Router –Wireless Printer The Connection only begins here
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Awareness
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The Customer Over 60% of PC Solutions are purchased by PC Hardware customers, either on the same ticket or during a follow-up visit. 35% of PC Solution sales come from existing accessory Customers.
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Customer Value The PC customer who buys an accessory is 30% more likely than the average customer to return for another purchase within 90 days. The PC/Accessory customer spends 32% more than the average customer.
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Certified for Windows Vista & Works with Windows Vista
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Questions?
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