The Homer Simpson car is a great lesson in building products

Patrick Thornton
UX Collective
Published in
3 min readMar 15, 2019

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One of the first things I do in all of my classes is show this clip of Homer Simpson trying to design a car. I’m serious.

It’s a great lesson in how not to build a product.

Watch it, and then let’s walk through why it has so many great lessons for product design and development.

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Vice President, UX at Gartner Digital Markets. Building a better-designed world.