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BUSINESS LETTER WRITING: FORMATTING

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LEARNING OBJECTIVES:<br />

<strong>BUSINESS</strong> <strong>LETTER</strong> <strong>WRITING</strong>: <strong>FORMATTING</strong><br />

To understand the key elements you need to pay attention to when formatting your<br />

business messages<br />

To ensure that your messages conform to standard business conventions<br />

I NTRODUCTION<br />

Ensuring the correct format is the mechanical part of the letter writing process. Although this<br />

may seem trivial to you, the presentation of the letter does convey a message to your reader. If<br />

you use a format that does not conform to standard business letter conventions, your letter<br />

may come across as unprofessional to the reader who may then form an unfavorable image of<br />

you and your company. Since the presentation of the message is the first thing that catches<br />

the reader’s attention, it is important that some attention be paid to format. This handout<br />

deals with the formats of letters, memos and emails.<br />

<strong>LETTER</strong>S<br />

In discussing the format of letters, it is helpful to first examine the<br />

different parts of a letter. Below are the compulsory parts of a letter and<br />

a few of the more common optional parts. There are many points worth<br />

noting with respect to the different parts of a letter.<br />

PARTS OF A <strong>LETTER</strong><br />

Letter Head Each company letterhead usually consists of the company’s logo, name,<br />

address, telephone, fax numbers and a website address.<br />

Date Line Always write out your date in full. Do not use short forms for the months<br />

and do not use numerals alone, as the date 2/10/03 could also be read as<br />

10 th of February 2003, following the American convention.<br />

Date Line –<br />

Inside<br />

Address<br />

If you know the name of your reader, then use it. Not only will it make your<br />

letter more personal, but it will also ensure that your letter reaches the<br />

person for whom it was intended more quickly.<br />

Salutation If you don’t know the name of the person you are writing to, use<br />

Week 7<br />

39 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


‘Dear Sir/Madam’. If you know the reader’s name, then you should use it.<br />

Whether you use the first name or the surname depends on your<br />

relationship with your reader.<br />

Subject Line Though the subject line is optional in letters, an effective subject line is<br />

helpful in giving the reader an indication of the letter’s content. The<br />

convention is to use a different font style for the subject line to set it apart<br />

from the body of the letter. As far as possible, try to limit the subject line to<br />

one line. Subject lines should be clear, concise and specific.<br />

Signature<br />

Block<br />

Carbon Copy<br />

Notation<br />

Blind Copy<br />

Notation<br />

Enclosure<br />

Notation<br />

e.g., ES2002 (too general)<br />

ES2002 Exam Meeting (better)<br />

When writing a subject line for a bad news message, make sure that it does<br />

not give away the bad news; keep the subject line neutral.<br />

e.g., Cut in travel and expenditure allowance (reveals the bad news)<br />

Changes in travel and expenditure allowance (better)<br />

The signature block comprises the complimentary close, the signature of the<br />

writer, and the writer’s typed name and designation. The complimentary<br />

close you use depends on the salutation you used earlier. If you have<br />

addressed your reader by the impersonal Sir/Madam, then the close you use<br />

is “Yours Faithfully”. If you have addressed your reader by name, be it a<br />

surname or a first name, you close with “Yours Sincerely”.<br />

This is used when a copy of the letter is sent to a third party who has an<br />

interest in the subject of the letter. The copy notation indicates to the<br />

addressee who else the letter has been sent to.<br />

This is used when a copy of the letter is sent to a third party who may be<br />

interested in the content of the letter but the sender does not want to reveal<br />

the identity of the third party to the addressee of the letter. The blind copy<br />

notation therefore appears only on the copy of the letter addressed to the<br />

third party, not in the copy that is sent to the addressee.<br />

The enclosure notation is used when another item like a pamphlet, form,<br />

flier or other printed material is being sent with the letter.<br />

40 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


Letter Head<br />

Date line<br />

Inside<br />

Address<br />

(including<br />

reader’s<br />

name and<br />

designation)<br />

Salutation<br />

*Subject line<br />

Signature<br />

block<br />

Figure 1: Parts of the Letter and the Block Format (using open punctuation)<br />

CHIN HO PLASTICS COMPANY<br />

Aljunied Road Complex<br />

623 Aljunied Road, #08‐01<br />

Singapore 5140236<br />

17 March 2010<br />

Mr William Tay<br />

Chairman<br />

Capra Products Ltd<br />

105 Lavender Street<br />

Singapore 123345<br />

Dear Mr Tay<br />

PROCESSING OF PROMOTIONAL FILM<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

Yours sincerely<br />

Lee Poh Lin<br />

Lee Poh Lin (Ms)<br />

P.R. Manager<br />

Note: Item with asterisk is optional.<br />

The two most common business letter formats are block format and modified block format.<br />

The block format is used in Figure 1 above. Notice that all parts of the letter start at the left<br />

margin, including even the beginning of paragraphs. The modified block format can be seen in<br />

Figure 2 below. Notice that the address, date as well as the signature block do not begin from<br />

the left margin. Each paragraph is also indented.<br />

41 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


Letter Head<br />

Date line<br />

Inside<br />

Address<br />

(including<br />

reader’s<br />

name and<br />

designation)<br />

Salutation<br />

*Subject<br />

line<br />

Signature<br />

block<br />

*Carbon<br />

copy<br />

*Blind copy<br />

*Enclosure<br />

Figure 2: Modified Block Format (Using closed punctuation)<br />

Mr William Tay,<br />

Chairman,<br />

Capra Products Ltd,<br />

105 Lavender Street,<br />

Singapore 123345.<br />

Dear Mr Tay,<br />

CHIN HO PLASTICS COMPANY,<br />

Aljunied Road Complex,<br />

623 Aljunied Road, #08‐01,<br />

Singapore 5140236<br />

PROCESSING OF PROMOTIONAL FILM<br />

March 17, 2010<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

cc. Jenny Teo, Head of Corporate Relations<br />

bcc. Shaneza Ashraf<br />

Enc. (2)<br />

Note: Items with asterisks are optional.<br />

Yours sincerely,<br />

Lee Poh Lin<br />

Lee Poh Lin (Ms)<br />

P.R. Manager<br />

42 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


As a letter writer, you also need to be aware of the possible punctuation styles to use as<br />

punctuation also forms part of the presentation of the letter. The punctuation being considered<br />

here is the punctuation for all the parts of the letter except the body.<br />

There are three basic punctuation styles to choose from. First, there is the closed style. This<br />

involves the use of commas in the date, inside address, after the salutation and after the close.<br />

Please note that in the American convention, a colon instead of a comma is used after the<br />

salutation. Figure 2 displays the closed punctuation style.<br />

Next, there is the open style, in which punctuation is very minimal; only full‐stops for<br />

abbreviations and commas where necessary are used (please see Figure 1).<br />

Finally, there is the mixed style, which follows the open style but commas are inserted after the<br />

salutation and close.<br />

MEMOS<br />

As mentioned in Business Letter Writing: Introduction, memos are written communications<br />

circulated within a business organization. As such memos may be written in a less formal tone<br />

than letters because both the writer and reader of memos are part of the same organization.<br />

However, just like letters, the degree of formality would be dictated by the position of the<br />

writer in relation to the reader as well as the purpose and subject of the communication.<br />

Figure 3 on the next page shows the memo format.<br />

PARTS OF A MEMO<br />

To Line Interoffice memos may be addressed to an individual, several individuals, a<br />

division or department, or all personnel. Courtesy titles (Mrs, Mr, Ms, and so<br />

on) are usually omitted in memo headings. However, it is fairly common to<br />

include designations like Vice President, Sales Manager, and so on.<br />

From Line Again, writers of memos do not usually include courtesy titles but may<br />

indicate their designation and department for identification purposes and to<br />

facilitate a response.<br />

Subject Line The subject line in a memo is a standard element of it and is not optional. It<br />

serves as the title of your message just as it does in letters.<br />

Date Line As with letters, the date should be written in full.<br />

43 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


Unlike letters, memos do not require the formality of an inside address, salutation, or<br />

complimentary closing.<br />

The normal practice is to just sign your initials at the end of the memo. However, some people<br />

prefer to sign their initials after their typed name in the ‘From’ line.<br />

Each company letterhead usually consists of the company’s logo, name, address, telephone, fax<br />

numbers and a website address.<br />

To Line<br />

From Line<br />

Subject<br />

Line Date<br />

Line<br />

Figure 3: MEMORANDUM<br />

TO: Mr. Nicholas Tay, Division Head (Administration)<br />

FROM: Yong Chin Hee<br />

SUBJECT: Inventory Control Procedures<br />

DATE: 21 July 2010<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

1. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

2. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.<br />

3. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxx.<br />

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx<br />

xxxxxxxxxxxxxxxxxxxxx.<br />

YCH<br />

cc: Wan Peck Ling<br />

44 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


EMAILS<br />

Sending emails<br />

When sending an email, the computer puts in the date, time of day,<br />

and your name and email address automatically. What you need to<br />

do is:<br />

indicate the recipient(s) in the ”To” line<br />

decide who else needs to have a carbon copy of the email<br />

include a subject line<br />

choose the appropriate level of importance and sensitivity, if<br />

needed.<br />

In addition, you also need to decide on the appropriate salutations<br />

and complimentary closes to use as well as the signature block to include, if any.<br />

PARTS OF AN EMAIL<br />

To Line If you are sending the email to a few recipients of different positions in an<br />

organization, ensure that the addresses are sequenced correctly, with the<br />

highest ranking person coming first.<br />

Cc Line In sending a carbon copy of the email, make sure that you send it only to<br />

people who need to know.<br />

Subject Line It is helpful to always insert a subject line for an email message to give the<br />

recipient a good idea of the content to make response and filing easier.<br />

Your readers may get so many messages that they may delete emails from<br />

senders they do not recognize or if subject lines do not catch their attention.<br />

Thus, compose SMART subject lines that are specific, meaningful,<br />

appropriate, relevant and thoughtful. Here are some examples of good<br />

email subject lines:<br />

Full sponsorship to attend the TLHE 2009 Conference<br />

IT Security Advisory: Beware of new Internet Explorer vulnerability being<br />

exploited<br />

Venue for Annual Review Interview<br />

Again, in negative letters, it is advisable not to write subject lines that give<br />

away that bad news. For example, instead of writing “Termination of your<br />

contract”, an alternative line is “Matters concerning your contract” which is<br />

still SMART.<br />

45 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


Level of<br />

Sensitivity and<br />

Importance<br />

By default, new email messages are classified as 'normal' in their level of<br />

sensitivity and importance. However, for emails that contain confidential<br />

information or require urgent attention, the level of sensitivity (private,<br />

personal, confidential) and/or urgency (high) of the message should be<br />

appropriately selected.<br />

Salutations In a formal business message, it is appropriate to include a salutation Dear<br />

so and so. The salutations can be left out for routine internal email to<br />

colleagues whom you know well and are more or less on par in terms of the<br />

positions you hold in the company. Leaving out the salutations in emails<br />

sent to senior or new staff and outsiders can be considered disrespectful<br />

and unfriendly, but the company culture should tell you whether this is so.<br />

Complimentary<br />

Closes<br />

Signature<br />

blocks<br />

Most email writers prefer complimentary closes like “Regards”, “Best<br />

regards”, “Thanks and regards”, “Best wishes”, “All the best” to “Yours<br />

sincerely” or “Yours faithfully”. However, the last two complimentary closes<br />

are still used in formal email messages. In internal email communication,<br />

you can do away with a complimentary close but make it a habit to always<br />

indicate your name at the end of your message as it does make the message<br />

come across as more friendly and personal.<br />

For external email messages, it is useful to include a complete signature<br />

block that includes:<br />

Your full name<br />

Your position<br />

The name of your department<br />

The name of the organization<br />

Complete snail mail address<br />

Telephone no.<br />

Email address<br />

Website address, if available<br />

A trimmed down version of the signature block might be useful to include<br />

for internal email communication across departments. Information that can<br />

be left out includes the name of the organization and its snail mail address.<br />

46 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore


Replying to emails<br />

When you reply to a message, the email system automatically creates a subject line “Re:<br />

[subject line of message to which you are responding]”. If the subject line is suitable, use it but<br />

otherwise change it to a new more relevant subject line. Do not send emails back and forth<br />

with the same subject line even when the communication has drifted to a whole different<br />

subject.<br />

In addition, when you are replying to an email sent to a list of people, use prudence in hitting<br />

the “Reply to All” button. Ask yourself if everyone needs to have your response or if only the<br />

sender needs to have it. The important thing here again is that you do not want to inundate<br />

people’s Email Inbox with unnecessary messages.<br />

Below are some pointers on the do’s and don’ts in writing business emails.<br />

Business e-mails: Do’s and don’ts<br />

o Use underlining or bold typeface to emphasize certain words.<br />

o Don’t put the whole message in caps as it indicates shouting and can appear rude and<br />

threatening.<br />

o Don't use all lowercase letters as they make your message appear too informal.<br />

o Don’t use abbreviations/emoticons. Again, this makes your message appear very<br />

informal.<br />

o Always accompany attachments with a short message.<br />

o Never send angry messages by email.<br />

o Keep sensitive information offline as far as possible.<br />

o Check accuracy of your message before clicking on<br />

“Send”.<br />

o Reply your email in a day or two. This is common<br />

courtesy, even if it is just to say that detailed<br />

response will be sent later.<br />

47 | P age<br />

©Centre for English Language Communication<br />

National University of Singapore

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